
In lieu of airing a commercial during the big game, Chipotle will spotlight its real value proposition with a one-time drop of up to $1 million in free entrée codes, delivered via a :30 Instagram Reels video when an AI-generated ad airs after halftime and before the third quarter.
As AI-generated commercials dominate screens on game day, Chipotle will debut a one-time :30 video on Instagram Reels, titled “The Chipotle Realest 30,” featuring a text-to-claim code. The first 100,000 fans to text the code to 888222 will receive a free entrée.
LEARN MORE | JOIN REWARDS HERE

Earn More Free Food at Chipolte…
Chipotle Rewards is a loyalty program designed to reward customers for their purchases at Chipotle Mexican Grill. Members earn 10 points for every dollar spent, which can be redeemed for various menu items and exclusive offers.
Join Chipotle Rewards
Key Features of Chipotle Rewards:
- Point Accumulation: Earn 10 points per $1 spent on qualifying purchases.
- Rewards Exchange: Redeem points for items like free guacamole, chips, drinks, or entrees.
- Birthday Reward: Enjoy a special surprise on your birthday.
- Exclusive Offers: Access members-only deals and promotions throughout the year.
- Special Food Drops: Occasional free food offers for members.
How to Join:
- Sign Up: Create an account on the Chipotle app or website.
- Earn Points: Order in-restaurant, through the app, or online to accumulate points.
- Redeem Rewards: Use your points in the Rewards Exchange for free menu items or merchandise.
Join Chipotle Rewards
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