We all know that personalized gifts look expensive, but here is a secret: you can get custom, high-quality liquor bottle labels for $0. You just have to know where to look!
I’ve tracked down the best brands that will actually mail you a professional, custom-printed label at no cost. Most of these offers pop up around the holidays but some are year round.
Just added a new one to the list!
The Swag Strategy:
These are “peel and stick” labels sent via mail. To save the most money, wait for a sale at your local warehouse club or liquor store to grab the bottle, then add the free label to turn a basic bottle into a high-end custom gift!
1.
Four Roses Bourbon **NEW OFFER
Four Roses offers personalized labels for their Small Batch and Single Barrel bottles. These are classic, elegant, and perfect for birthdays or “thank you” gifts for the bourbon lover in your life.
2. Josh Cellars: Custom Wine Labels
If you prefer wine over bourbon, Josh Cellars has you covered. You can create a custom label with a photo or a personalized message to fit right over the existing label. These make incredible wedding or anniversary gifts!
3.
Maker’s Mark: Personalized Labels
Maker’s Mark offers beautiful, limited-edition labels throughout the year. Their current “Spirited Woman” series, designed by Ashley Longshore, is a great way to honor someone special.
🎄 Holiday Watchlist (Coming Soon)
The following brands typically release their free personalized labels between November and December. I will update the links as soon as they go live!
- Crown Royal: Famous for their custom gold-bordered labels.
- Woodford Reserve: Usually offers elegant holiday-themed labels.
- Knob Creek: Often releases holiday labels for their bourbon bottles.
Frequently Asked Questions
Do these freebies include the actual bottle of liquor?
No. These are labels only. You will receive a high-quality, adhesive label in the mail that you peel and stick onto a bottle you purchase yourself at the store.
How long does it take for the labels to arrive?
Most brands take about 2 to 4 weeks for processing and shipping. If you are planning to give these as a holiday or birthday gift, make sure to order them at least a month in advance!
Are there character limits for the personalization?
Yes. Each brand has different limits. Usually, you have enough space for a name and a short message (like “Happy 40th Birthday!” or “To the Best Boss”). The forms on their websites will tell you exactly how many characters you have left as you type.
Can I order more than one?
Most brands limit this to one or two labels per person/email address. If you are trying to do a bulk gift for a wedding or corporate event, you may need to reach out to the brand’s customer service directly to see if they offer bulk options.
What size bottle do I need to buy?
Most labels are designed for the standard 750mL bottle. For Maker’s Mark, ensure you are buying the standard bottle and not the oversized 1.75L “handle,” or the label won’t fit correctly!
Is it hard to put the label on?
Not at all. These are designed to be “peel and stick.” Most people find it looks best if you place the new label directly over the existing one, or you can carefully soak off the original label with warm water and a little soap for a cleaner look.
💡 SWAG MONEY HACK: If you are gifting these, don’t forget to check for Ibotta or Rakuten offers on the liquor itself. Often, brands like Josh Cellars or Maker’s Mark will have cash-back offers that make your “personalized” gift even cheaper!
“The best gifts are the ones with a personal touch.” See more Money-Saving Gift Ideas at SwagGrabber.
