What is the Mattel Imagination Center?
The Mattel Imagination Center is where children, toy designers, and researchers come together to create compelling toys and experiences for kids. By partnering with real families they’re able to make products that teach, captivate, encourage, and delight. Your child could be part of that process — and get free Mattel toys in the process!How to Join the Mattel Imagination Center Program
Click here to register your child for a chance to participate. Mattel has opportunities to test toy products both virtually and in person — they’ll contact you when opportunities matching your child’s age and profile become available. Sign up now and keep an eye on your inbox — spots are limited and fill up fast!Mattel Imagination Center — Frequently Asked Questions
Mattel Toy Testing Program — Your Questions Answered
Is the Mattel Imagination Center program free to join?
Yes — completely free to register with no purchase required. Just fill out the form and wait for an invitation.
How do I sign up for the Mattel Imagination Center toy testing program?
Visit the Mattel Imagination Center signup page, create your account, and complete your child’s profile. They’ll contact you by email when a toy testing opportunity matches your child’s age and interests.
What free Mattel toys can my child test?
Products vary depending on what Mattel is currently testing — past opportunities have included Barbie, Hot Wheels, Fisher-Price, MEGA, and more. Complete your profile fully to maximize your chances of being matched with the right product.
Do you get to keep the Mattel toys you test?
Yes — toys tested at home are yours to keep after submitting your honest feedback.
How long does it take to get selected for Mattel toy testing?
There’s no set timeline — Mattel contacts you when an opportunity matching your child’s profile becomes available. Sign up now and check your spam folder regularly so you don’t miss an invitation.
Is the Mattel Imagination Center program available everywhere?
The program is primarily US based. Virtual testing opportunities may be available more broadly — check the signup page for current availability.
Looking for more free toy testing programs? Check out our Free Product Testing Guide — 40+ programs sending free products to your home!
