Rita’s Italian Ice & Frozen Custard is celebrating the First Day of Spring on Friday, March 20, 2026, with a FREE 6-ounce Italian Ice at all 600+ locations nationwide. Shops are already open for the season as of March 1.
Launching the same day is a limited-time Mystery PEEPS® Italian Ice Flavor — a sweet marshmallow-inspired white ice with a secret twist. Guests can also add a PEEPS® Marshmallow Chick topper to any treat.
From March 20–29, fans can enter a Mystery Flavor Guessing Contest at ritasice.com/peeps for a chance to win Free Rita’s Ice for a Year and a Rita’s + PEEPS® swag pack.
Learn more
You can get a FREE Italian Ice at Rita’s through the app too!
Open the Rita’s app (iOS or Android) and look for a location near you that has mobile ordering. Add a small italian ice and use promo code: 40ICE to make it free. You should also get a free one for making a new account. Store Locator
